MARKETING RESEARCH ON THE ANGIOTENSIN-CONVERTING ENZYME INHIBITORS ANTIHYPERTENSIVE MEDICINES

Abstract

Background and aims. The research aimed at investigating sales trends of angiotensin-converting enzyme inhibitors antihypertensive medicines, both in terms of quantity and value, in ten community pharmacies, for a period of three years. The research on the antihypertensive medicines consumption is important for highlighting the ever increasing impact of hypertension among the population.

Methods. The methods used in this research were the following: marketing research, method of sampling, descriptive methods, retrospective analysis, method of comparison.

Results. The results showed that the drugs containing the active substances of the angiotensin converting enzyme inhibitors class had had significant increases in quantitative and value sales, bringing substantial revenues to pharmacies. From the quantitative perspective, the best-selling products were those containing Enalaprilum, while in terms of value, the best-selling medicines were those containing Perindoprilum. We evidenced that spectacular sales were also achieved for products that have Lisinoprilum, respectively Captoprilum, as active substances. The largest quantities were marketed for the Captopril Terapia^® product and the highest earnings were recorded for the Prestarium^® medicine.

Conclusion. This paper approaches an interesting and topical issue, which can be helpful to professionals (pharmacists, doctors) and other categories, such as economists, statisticians, representatives of companies manufacturing medicines, as well as to hypertensive patients, as it could be used to warn population regarding the incidence of cardiovascular diseases,
and, at the same time, trace sales trends in order to accomplish profitable business plans.